Beautiful certificate from the Food Lion, Inc
issued in 1994. This historic document was printed by United States Banknote Company and has an
ornate border around it with a vignette of the company logo. This item has the signatures of the Company's Chairman and Secretary and is over 19 years old.
Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys, Bloom, Bottom Dollar, and Reid's nameplates. With approximately 73,000 associates, Food Lion LLC is the largest subsidiary of Delhaize Group. Supermarket News ranked Delhaize America No. 10 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $17.3 billion.
Typical Food Lion store.Food Lion is the namesake concept for Food Lion LLC and is centered around building a neighborly and convenient supermarket for its customers featuring "extra low prices" on name brand and private label merchandise. Sales are promoted through the use of an MVP Loyalty Card, which customers can freely obtain. While at one time Food Lion's concept generally lacked the 'bells and whistles' of its competitors, the company has been adding fresh seafood, deli and bakery departments, fine cheese, pharmacies, and butcher departments over the last few years.
MarylandBloom is Food Lion LLC's upscale grocery model that opened on May 26, 2004. The concept is based on the idea of using a slightly unconventional layout to maximize shopper convenience. When the stores first debuted, Bloom was dubbed with the phrase "A Food Lion Market". However, upon further market-research, the company decided to remove the phrase and distance itself from the Food Lion image altogether. The current service-mark was replaced with the slogan "A Different Kind of Grocery Store".
As of May 2007, there were 53 Bloom stores in North Carolina, South Carolina, Maryland and Virginia.However, with the Food Lion "market renewal" in progress, this number is increasing as various Food Lion stores are converted to Bloom as needed.
Typical Bottom Dollar store.Bottom Dollar is Food Lion's discount grocery model that focuses on offering a limited-selection of both national brands and private label products at low prices in an "upbeat" shopping environment. These stores have no bakeries or delis and more items are prepackaged. Customers buy the bags used to sack their own groceries at Bottom Dollar. Stores also use alternative display and stocking techniques such as cut cases on shelves, using pallets and dump bins to reduce costs. Food Lion opened the first Bottom Dollar model in High Point, North Carolina on September 21, 2005.
As of October 2007, Bottom Dollar had 28 stores in North Carolina, Maryland, and Virginia. However, with the Food Lion "market renewal" in progress, this number is increasing as various Food Lion stores are converted to Bottom Dollar as needed.
Harveys stores are mainly located in rural markets within the Deep South with a focus towards quality foods (primarily in meat and produce) and service. Since being acquired by Delhaize in 2003, over a dozen Food Lion stores in rural areas have been converted to Harveys. Unlike Bloom and Bottom Dollar however, which are merely extensions of the Food Lion brand, Harveys appears to operate separately within the Food Lion LLC structure and is seen more as a subsidiary.
As of October 2007, there were 68 Harveys stores in Florida, Georgia, and South Carolina.
Reid's is a small chain of stores located in various rural South Carolina communities, specifically Barnwell, Orangeburg, Langley, New Ellenton, Batesburg, Walterboro, St. George, and Saluda. These stores were all formerly branded as Food Lion stores and continue to carry Food Lion branded goods and use the Food Lion infrastructure. The common theme to these stores appears to be that they are all older stores which Food Lion has apparently determined are located in markets small enough to make enlarging or opening a new store unprofitable, but which with a different brand name to differentiate them from Food Lion so that the prices and selection can be different from a standard Food Lion store can still be profitably run without remodeling. One exception to this standard is the Langley location, which was converted from a new Food Lion store which had been open for only a few months.
Reid's apparently has no Web presence and advertises mainly via newspaper ads with occasional television ads when a new store "opens". However, you can view the Reid's weekly ad on the website of The People-Sentinel, a newspaper serving Barnwell County, South Carolina. Reid's also runs sale advertisements on several radio stations in South Carolina, featuring the chain's namesake Reid Boylston reading the week's specials over the phone and closing with an exuberant recitation of the chain's slogan, "We can save you money!"
Food Lion was founded in 1957 in Salisbury, North Carolina as Food Town. The Food Lion name was adopted when it began expanding into areas where the name Food Town was already being used by other chains.
Since 2003, Food Lion has been active in "market renewals" in which every year Food Lion picks certain cities in their operating area where they remodel stores and update the product offerings. In 2006, Food Lion advanced their market renewals program by using in-depth demographic and geographic data to figure out whether certain stores should be branded as Food Lion, Bloom, or Bottom Dollar. Should the data support that an already existing Food Lion is adequate for a certain community, the location will simply be remodeled. Should the data support otherwise, the Food Lion store will be remodeled and re-branded as either Bloom or Bottom Dollar.
History from Wikipedia and OldCompanyResearch.com (old stock certificate research service).