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PepsiCo, Inc. (Pepsi Cola) 1970's  

PepsiCo, Inc. (Pepsi Cola) 1970's

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Beautifully engraved Certificate from the PepsiCo, Inc. issued in the 1970's. This historic document was printed by the Security Columbian Banknote Company and has an ornate border around it with a vignette of an allegorical woman holding a globe. This item has the printed signatures of the company's officers and is over 40 years old.

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In 1965 PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees.

Scripophily.com is a name you can TRUST!


Major products of the new companies are:

Pepsi-Cola Company - Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc. - Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheeotos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961). Mountain Dew launches its first campaign "Yahoo Mountain Dew ... it'll tickle your innards."

1966 Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the U.S. Pepsi enters Japan and Eastern Europe.

1967 Pepsi Generation advertising, "Come Alive! You're in the Pepsi Generation" campaign that named and claimed a whole generation (1963-67 ), introduces a new theme: "Taste that beats the others cold. Pepsi pours it on!". PepsiCo stock splits two-for-one.

1968 North American Van Lines (NAVL), a premier transportation company, joins PepsiCo. NAVL remains a strong contributor to PepsiCo until it is divested in 1984. 1969 Bold, modern Pepsi-Cola packaging using red, white and blue is introduced. "You've got a lot to live, Pepsi's got a lot to give," becomes the advertising theme. Frito-Lay introduces Funyuns brand onion flavored snacks.

Mountain Dew changes its slogan to "Get That Barefoot Feelin' Drinkin' Mountain Dew."

1970 PepsiCo sales pass the $1 billion mark. The company has 36,000 employees. PepsiCo moves from New York City to new world headquarters in Purchase, N.Y. The new corporate headquarters feature a building by one of America's foremost architects, Edward Durrell Stone (1902-1978), set on a campus of 144 acres amid an outdoor sculpture garden.

Frito-Lay begins a program of expansion. Over the next decade, the company opens, on average, more than one new plant a year.

W.C. Fritos is introduced as Frito-Lay's new advertising mascot.

Wilson Sporting Goods, a top name in sports equipment, joins PepsiCo. It is divested in 1985.

Pepsi introduces the industry's first two-liter bottle.

Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles.

1971 PepsiCo Chief Executive Officer Donald M. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. Lay. Lay maintains an active role in the corporation until his death December 6, 1982. Andrall E. Pearson is appointed president of PepsiCo, a position he holds until his retirement in 1984.

1972 Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics from hillbillies to action-oriented scenes. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States. Don Kendall announces agreement making Pepsi-Cola the first foreign product sold in the then U.S.S.R. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U.S.

1973 Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world. Individualism flourishes, Pepsi advertising picks up on the movement, plays it back as "Join the Pepsi people, feelin' free."

The third Mountain Dew slogan appears "Put A Little Yahoo in Your Life."

1974 PepsiCo sales pass the $2 billion mark. Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union.

1975 PepsiCo has 49,000 employees. Pepsi Light, with a distinctive lemon taste, is introduced as an alternative to traditional diet colas.

"Hello Sunshine" becomes the slogan for Mountain Dew.

1976 The Pepsi Challenge, introduced in Dallas, Tex. in 1975, becomes a national campaign. Around the nation, consumers select Pepsi-Cola as the best tasting cola. PepsiCo adopts Code of Worldwide Business Conduct.

Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S. supermarkets.

Advertising campaign is "Have a Pepsi day!" "Puppies," becomes one of America's best-loved ads.

1977 PepsiCo acquires Pizza Hut, Inc. Pizza Hut was found in 1958 by Dan and Frank Carney. It is spun off along with Taco Bell and KFC businesses as Tricon Global Restaurants, Inc. in 1997. PepsiCo passes the $3 billion mark in sales.

PepsiCo stock splits three-for-one.

1978 Taco Bell is acquired. Taco Bell was established in the mid 1960s by Glen Bell. It is spun off along with Pizza Hut and KFC businesses as Tricon Global Restaurants, Inc. in 1997.

1979 Opening of PepsiCo Research and Technical Center in Valhalla, N.Y. PepsiCo reaches $5 billion in sales.

PepsiCo's international snack food operations continue to grow. It is now larger than Frito-Lay at the time of its merger with Pepsi-Cola.

Pepsi's new campaign, "Catch that Pepsi Spirit!" reflects the upbeat attitude of an increasingly positive America.

"Hello Sunshine" campaign remains basically intact, theme line is changed to "Reach for the Sun, Reach for Mountain Dew."

Pepsi introduces twelve-pack cans.

1980 PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants. PepsiCo now has 111,000 employees.

First presentation of the international Donald M. Kendall Bottler-of-the-Year Award.

Frito-Lay begins nationwide roll-out of Grandma's brand cookies.

Garden designer Russell Page (1906-1985) begins to extend the gardens at PepsiCo. Pepsi is #1 in sales in take-home market.

1981 PepsiCo passes $7 billion in sales. Tostitos brand crispy round tortilla chips are introduced by Frito-Lay.

PepsiCo Fitness Center is completed; making PepsiCo one of the most advanced companies in the area of employee health and fitness.

Frito-Lay begins nutritional labeling on a national basis.

"Pepsi's got your taste for life!" is the new campaign.

PepsiCo and China reach agreement to manufacture soft drinks, with production beginning in 1982.

PepsiCo launches PepsiCo Food Systems (PFS), its restaurant supply company. PFS is sold to AmeriServe in 1997.

"Give me a Dew" succeeds the slogan "Reach for the Sun, Reach for a Mountain Dew."

1982 Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced. Inauguration of the first Pepsi-Cola operation in China.

1983 The Bottler Hall of Fame is established to recognize the achievement and dedication of international bottlers. "Dew It to It," theme is incorporated to brand Mountain Dew.

1984 PepsiCo is restructured to focus on its three core businesses: soft drinks, snack foods and restaurants. Transportation and sporting goods businesses are sold. Wayne Calloway becomes president of PepsiCo.

Diet Pepsi is reformulated with 100% NutraSweet.

Slice and Diet Slice, the first major soft drinks with fruit juice, are introduced.

Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising in two of the most eagerly-awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation."

Herman W. Lay Award of Excellence established at Frito-Lay to recognize world-class selling excellence.

1985 PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $7.5 billion, more than 137,000 employees. Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets.

Frito-Lay expands into new headquarters in Plano, Tex.

PepsiCo's first line of sweet snacks, Sonrics, is added in Mexico.

The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.

Pepsi's successful "Entertainment Marketing" strategy is extended, with singers Lionel Richie and Tina Turner and actor Michael J. Fox, among others.

Pepsi distributes products in China.

1986 Wayne Calloway becomes chairman of the Board of Directors and chief executive officer in May when Donald M. Kendall retires. The corporation is reorganized and decentralized. Beverage operations are combined under PepsiCo Worldwide Beverages; snack food operations are combined under PepsiCo Worldwide Foods.

Shareholders approve reincorporation of PepsiCo in North Carolina.

PepsiCo stock splits three-for-one.

PepsiCo purchases Kentucky Fried Chicken, the leader in the quick service chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC is spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997.

PepsiCo purchases 7-Up International, the third largest franchise soft drink operation outside the United States.

PepsiCo passes $10 billion in sales.

PepsiCo is listed on the Tokyo stock exchange.

Chester Cheetah makes his prime-time television debut for Frito-Lay with a fully animated commercial for Cheeotos cheese flavored snacks.

"Dew it Country Cool, " becomes new slogan for Mountain Dew.

Michael Jackson is signed to a second contract to appear in Pepsi advertising, this time as a solo performer. Diet Pepsi's "Apartment 10G," starring Michael J. Fox, is the commercial of the year and an instant classic.

Diet Pepsi gets a new logo.

Pepsi-Cola acquires Mug Root Beer.

Pepsi-Cola sponsors the first Western-produced consumer commercial in the Soviet Union, appearing during the Goodwill Games.

PepsiCo Board of Directors visits the People's Republic of China to mark the opening Pepsi's second bottling plant in China.

Frito-Lay introduces Santitas brand restaurant style tortilla chips.

1987 Pepsi-Cola Company moves to new headquarters in Somers, N.Y. "Mustang," a Diet Pepsi commercial, becomes the first ad ever to appear in a home video cassette. The cassette, "Top Gun," becomes the largest-selling video ever.

Pepsi sponsors tours of major music stars, including Miami Sound Machine, David Bowie and Tina Turner.

Frito-Lay pioneers the use of hand-held computers for marketing.

1988 Pepsi-Cola Company is reorganized along geographic lines - East, West, South and Central regions - each with its own president and senior management staff. Pepsi-Cola International enters a landmark joint venture agreement in India.

Renewed accord with the Soviet Union extends PepsiCo trade relationships.

Hostess Frito-Lay, a major new partnership in Canada, is formed with Hostess Foods in Canada.

"Chase," a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial, airs during the Grammy awards and becomes the most-watched commercial in advertising history.

Pepsi-Cola runs first paid advertisement on Soviet TV during "Pozner in America," a joint US-Soviet production.

Worldwide retails sales of Doritos brand tortilla chips hit $1 billion. It is the world's largest selling snack chips brand.

Pepsi and Michael Jackson raise $600,000 with a special New York City concert benefiting the United Negro College Fund.

1989 PepsiCo introduces SharePower Stock Option program for all employees, becoming the first large corporation to award stock options to virtually all full-time employees. PepsiCo acquires Walkers Crisps and Smith Crisps, two of the United Kingdom's leading snack food companies.

PepsiCo acquires Smartfood ready-to-eat popcorn business.

PepsiCo named one of Fortune Magazines top 10 "Most Admired Corporations."

Frito-Lay is decentralized and reorganized along geographical lines.

1990 PepsiCo enters top 25 of Fortune 500 ranking with sales of $15.4 billion, it is number 23. The company has more than 300,000 employees. PepsiCo stock splits three-for-one.

PepsiCo named one of Fortune Magazine's top 10 "Most Admired Corporations" for the second year in a row.

PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company.

Frito-Lay introduces its Light line of low-oil snacks.

Frito-Lay advertising for Doritos brand tortilla chips features talk celebrity Jay Leno.

Popular teen stars Fred Savage and Kirk Cameron appear in Pepsi advertising, while Ray Charles, joins Diet Pepsi vets Billy Crystal and Michael J. Fox in "The Right Ones" campaign. During the SuperBowl, star quarterback Joe Montana offers a special taste challenge to celebrities appearing in competitive commercials.

PepsiCo signs the largest commercial trade agreement in history with the Soviet Union, expecting sales in the U.S.S.R. to double by the end of the century.

1991 Profits exceed $1 billion for the first time. PepsiCo named one of Fortune Magazine's top 10 "Most Admired Corporations" for the third year in a row.

PepsiCo acquires an equity interest in Wedel SA, the leading manufacturer of chocolate and confectionery in Poland. The new joint venture will be a entrance into the Eastern European snack market. Snacks now include operations in 23 countries.

Pepsi-Cola introduces a new logo, its eighth in 93 years. Advertising features rap singer MC Hammer.

Pepsi-Cola forms joint venture with Thomas J. Lipton Co. to develop and market tea-based drinks.

Frito-Lay launches Sunchips, its first multigrain snack.

Frito-Lay introduces Cheeotos Paws.

Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips.

Ray Charles teams up with the Uh-Huh Girls. The slogan for Diet Pepsi is modified to "You Got The Right One Baby, Uh-Huh!"

1992 PepsiCo named one of Fortune Magazine's top 10 "Most Admired Corporations" for the fourth year in a row. PepsiCo purchases an equity position in Carts of Colorado, Inc., the leading manufacturer and marketer of mobile merchandising equipment. It is sold in 1995.

PepsiCo purchases an equity interest in California Pizza Kitchen. It is sold in 1997.

Pepsi-Cola starts distributing Ocean Spray Cranberries, Inc. single serve juice products.

Pepsi-Cola introduces new "Gotta Have It" advertising theme and launches the "Gotta Have It" card.

Pepsi-Cola implements the "Right Side Up" philosophy; where the customer and front line employees are at the top of the organization.

Frito-Lay and General Mills agree to merge snack food businesses in Europe.

Frito-Lay introduces reformulation of Doritos brand Nacho Cheesier flavored tortilla chips.

Frito-Lay presents network Lay's/Ruffles advertising -- the first in 10 years.

Frito-Lay enlists George Foreman for Doritos advertising.

1993 Pepsi introduces new slogan "Be Young - Have Fun - Drink Pepsi." Pepsi-Cola begins distribution of Lipton's line of ready-to-drink teas nationwide.

Frito-Lay launches new Doritos brand Tortilla Thins. Within five months of launch, Tortilla Thins breaks into the ranks of the 10 largest-selling snack chips in the U.S.

TWA, Northwest Airlines offer Pepsi-Cola.

After a 27-year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square.

Both PepsiCo beverages and snack food operating profits pass the $1 billion mark.

Pepsi-Cola introduces freshness dating.

Pepsi-Cola begins test marketing of Ocean Spray Lemonade and Ocean Spray Splash, a fruit sparkler.

Frito-Lay introduces Baked Tostitos brand Tortilla Chips.

Pepsi introduces "The Cube," an innovative 24-can multipack, that satisfies growing consumer demand for convenient large size soft drink packaging.

PepsiCo acquires East Side Mario's Restaurants Inc. It sells the 40 units in 1997.

PepsiCo acquires D'Angelo Sandwich Shops chain which is sold in 1997.

Pepsi-Cola International introduces Pepsi Max, a soft drink with unique blend of sweeteners that delivers maximum cola taste in a no-sugar product.

1994 Frito-Lay nationally launches Wavy Lay's Original and Au Gratin flavors. Pepsi-Cola introduces Aquafina bottled water into test market.

Pepsi-Cola is first major soft drink maker to begin producing and distributing its product in Vietnam.

Pepsi-Cola launches its sports drink All Sport and a national advertising campaign with basketball great Shaquille O'Neal.

Pepsi-Cola International acquires Indian company, its first big bottling plant in Bombay.

Doritos is introduced to the United Kingdom, marking the creation of a new "global brand."

Frito-Lay and K.C. Masterpiece Original Brand Barbecue Sauce launches Lay's Masterpiece brand Barbecue Flavor Potato Chips, marking the first time Lay's has entered into a co-branding agreement.

PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages.

Pepsi-Cola licenses the Citrus Hill trademark from The Procter & Gamble Co. to launch a line of fountain juices and drinks.

China gets cheese-less Cheeotos, the first time a major snack-food brand will be produced in China for Chinese tastes.

Reba McEntire becomes first celebrity to appear nationally on a Frito-Lay package.

Frito-Lay nationally launches new baked Rold Gold Fat Free Thins Pretzels, the first fat free reduced sodium pretzel introduced by the company.

1995 Wake Forest University names its School of Business and Accountancy in honor of Wayne Calloway. PepsiCo sales reach $30.4 billion. There are 470,000 employees worldwide, making PepsiCo the third largest employer.

Pepsi-Cola introduces "Nothing else is a Pepsi" themeline.

Pepsi-Cola is top ad scorer in SuperBowl.

Mountain Dew sponsors the Grammy Awards. Themeline is "Been There, Done That, Tried That."

The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing "There's only one Original."

Pepsi-Cola introduces Smooth Moos Smoothies, a line of low-fat dairy shakes.

7Up International launches 7UP Ice Cola, a new clear cola.

Pepsi-Cola International and Kraft Foods International jointly announce the formation of "Maxwell House Beverage Company." The new company will market ready-to-drink canned coffee in Asia.

Tennis superstar Andr╚ Agassi will promote Pepsi Max internationally and Mountain Dew in the U.S.

The North American Coffee Partnership between Pepsi-Cola Company and Starbucks Coffee Company introduces Mazagran carbonated coffee beverage into test market.

In France, Pepsi introduces a line of non-carbonated fruit-based beverages called "The Radical Fruit Company."

Frito-Lay aggressively expands its low/no-fat snack segment. Baked Lays is introduced.

Frito-Lay tests Baked Tostitos, Rold Gold Fat Free Pretzels, Ruffles Reduced Fat Potato Chips and Tostitos fat-free salsas and black bean dip brands. Campaign line is "Taste the fun, not the fat."

Frito-Lay and Sara Lee Bakery announce alliance to develop, manufacture and distribute baked goods. The single-serve products will carry the Sara Lee name and be distributed by Frito-Lay.

Frito-Lay launches World Wide Web site: http://www.fritolay.com.

PepsiCo will introduce Lay's brand potato chips in 20 markets throughout the world.

1996 Roger Enrico succeeds Wayne Calloway as chief executive officer. PepsiCo is on-line at http://www.pepsico.com.

Pepsi-Cola launches Pepsi World at http://www.pepsi.com.

"Pepsi Stuff" unveiled. Consumers save points for merchandise.

PepsiCo stocks splits two-for-one.

Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company. International and domestic snack food operations combined into one business unit called Frito-Lay Company.

Mountain Dew launches a massive beeper network called "The Mountain Dew Extreme Network."

PepsiCo, Inc. and Lucasfilm Ltd. announce the largest promotional alliance in entertainment history, linking existing and future Star Wars series with PepsiCo beverage, snack foods and restaurant brands worldwide.

Pepsi-Cola and MTV establish a partnership to develop international programming, cross promotions, marketing tie-ins and special events.

Filming of the world's first commercial in space. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station.

Pepsi-Cola is exclusive soft drink supplier to Canadian Airlines. Pepsi is at Marriott Hotels as well.

International retail sales of Doritos brand tortilla chips exceed $250 million, global expansion nears 20 countries.

Frito-Lay announces national launch of Reduced Fat Doritos brand Tortilla Chips.

1997 PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company, sell its food distribution company and focus on its core beverage and snack food businesses. The spin-off is completed October 6, 1997. Shareholders receive one share in the new restaurant company, Tricon Global Restaurants, Inc., for every 10 shares they hold in PepsiCo, Inc. PepsiCo is now a $20 billion company with approximately 140,000 employees worldwide.

Pepsi-Cola introduces new advertising campaign with the theme "Generation Next.

Pepsi-Cola North American bottling operations become a separate unit called Pepsi-Cola Bottling Co.

National roll-out of Aquafina bottled water.

Frito-Lay buys the 104-year-old snack, Cracker Jack, a candy-coated mix of popcorn and peanuts from Borden Foods Corp.

1998 Pepsi-Cola celebrates 100th Anniversary with first worldwide bottlers conference, held in Hawaii. The event is held during the same time as first bottler's conference.

Frito-Lay introduces Doritos 3D's Tortilla Chips, a triangle-shaped chip.

Frito-Lay expands introduction of new WOW! line of fat-free potato chips and low-fat tortilla chips.

Pepsi-Cola introduces new lemon-lime soft drink called Storm.

Pepsi launches new taste and look for Orange Slice, "twisted" with a twist of lemon-lime.

Ocean Spray and Pepsi-Cola extend their agreement for distribution of single-serve Ocean Spray fruit juices for three more years.

Pepsi-Cola introduces two-liter plastic bottle with built-in "grip handle" that makes it easier to grip and pour."

PepsiCo Chairman and CEO Roger A. Enrico donates his salary to provide scholarships for children of PepsiCo employees.

NAIC's annual top 100 stock survey of America's investment clubs shows PepsiCo, Inc. as the most popular stock for 1998.

Pepsi launches Pepsi Pop Culture Game.

Pepsi introduces new look called the "Globe" which prominently features a 3-dimensional Globe against a blue ice backdrop.

PepsiCo is named by the Council of Economic Priorities (CEP) to its honor roll of socially responsible companies.

Pepsi-Cola announces breakthrough product: Pepsi One, great-tasting, one-calorie cola is first in United States with newly FDA approved sweetener Sunett«. Plans call for national roll out in the fall.

Former Chairman and CEO Wayne Calloway dies on July 9th. He joined PepsiCo in 1967 becoming its Chairman and CEO in 1986.

PepsiCo acquires Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo. Tropicana was founded in 1947 by Anthony Rossi. Its major brand is Tropicana Pure Premium Juices.

The Frito-Lay Company purchases Smith's Snackfood Company in Australia from United Biscuits Holdings, Inc. (Purchase completed on Aug. 26.)

Cadbury Schweppes plc. agrees to purchase E. Wedel S.A. chocolate business from PepsiCo.

In November the PepsiCo Board of Directors authorizes the company to convert a significant portion of its $7 billion company-owned bottling operations, The Pepsi Bottling Group (PBG) into public ownership.

Pepsi becomes the soft drink supplier for Hard Rock CafÚ, Graceland (home of Elvis Presley), Indianapolis Motor Speedway, Orchard Park (home of Buffalo Bills), Denver's Mile High Stadium, NASA/Kennedy Space Center and ClubCorp, among others.

PepiCo signs groundbreaking 10-year agreement with the YMCA of the USA through which both Pepsi-Cola and Frito-Lay will develop national and local marketing programs to support the organization's many charitable efforts.

Frito-Lay becomes the snack chip leader in South and Central America as it enters a joint venture with Empreseas Polar SA of Venezuela.

Frito-Lay acquires Barcel, Chile's second-largest snack company.

Frito-Lay acquires an expanded state in Tasty Foods Egypt.

Pepsi and Frito-Lay media buying is consolidated.

PepsiCo products contribute more than any other packaged goods company to the sales growth in U.S. supermarkets, mass merchandisers and chain drug stores.

1999 In March the Pepsi Bottling Group, the world's largest Pepsi bottler, begins trading on the New York Stock exchange. It is listed under the symbol PBG. The $2.3 billion public offering is among the biggest initial public offerings in stock market history.

Tropicana Products, Inc. acquires Alimentos del Valle S.A., one of Spain's leading chilled juice and soup companies.

Pepsi to sponsor China's soccer league for five years.

Tropicana introduces two new calcium-fortified Pure Premium juices: Pure Premium Grovestand Calcium and Pure Premium Ruby Red Grapefruit Calcium.

Pepsi launches "The Joy of Cola" advertising campaign.

Pepsi-Cola is the exclusive global beverage partner for Star Wars, Episode 1- The Phantom Menace.

Pepsi new accounts include PETsMart, Office Depot, the Cleveland Browns and the Saint Louis Bread Co.

Pepsi and Marriott International sign multi-year agreement that will more than double Pepsi's presence in Marriott system.

Inauguration of the President's Ring of Honor to recognize PepsiCo's top-performing sales people.

Pepsi-Cola and Subway announce 10-year agreement making Pepsi-Cola the endorsed beverage in Subway's more than 11,500 outlets.

The New Jersey Sports and Exposition Authority awards Pepsi exclusive carbonated soft drink pouring rights and sponsorship at Meadowlands Sports Complex.

Steve Reinemund named President of PepsiCo.

Hallie Eisenberg "Joy of Cola" commercials named #6 of "Fifty Greatest TV commercials of all time," by TV Guide.

Lipton introduces Iced Tea Green Tea with Honey and Diet Peach.

PepsiCo and Suntory Limited signed an agreement to create a joint venture linking bottling networks in North Carolina and New York. The new company, Pepsi Bottling Ventures, will be the third largest bottler in the Pepsi system.

Tropicana becomes the exclusive juice supplier for Rite Aid, the nation's second largest drug chain with around 4,000 stores.

Tropicana juices are entering the huge India market for the first time. Spearheaded by Tropicana Asia Pacific, orange juice will appear in the New Delhi and Bangalore markets.

PepsiCo named to FORTUNE Magazine's list of "The Fifty best companies for Asians, Blacks and Hispanics."

Frito-Lay begins national distribution of Fritos Racers, racecar-shaped chips that will be endorsed on-pack and in ads by Nascar driver and Fritos endorser Jeff Gordon.

Aquafina to become official beverage sponsor of the All-American Soccer Stars Victory Tour. The victorious U.S. Women's World Cup team will tour the nation for a series of 11 indoor exhibition matches starting Oct. 22 through Dec. 12.

PCNA announced the signing of pop sensation Ricky Martin to support the brand's new Joy of Cola campaign in the Latino market.

Pepsi is fountain beverage supplier to Orion's food franchisees at more than 2,000 locations around the world. Orion's food service brands include Mean Gene's Burgers and Hot Stuff Pizza.

Pepsi has exclusive beverage in a multi-year agreement with the City and County of Honolulu.

Frito-Lay announced the introduction of a new corporate logo - the first redesign in nearly 20 years.

Westchester Arts Council honors PepsiCo for "Outstanding contributions to the arts and the community."

Frito-Lay signs agreement with Oberto Sausage to be the exclusive distributor of the natural-style jerky.

Pepsi-Cola Company, Official Sponsor and Official Soft Drink of Major League Soccer and its teams since 1997, has agreed to renew its multiyear commitment to MLS as an Official Sponsor.

Tropicana Products receives Wal*Mart "Supplier Award of Excellence" for the third quarter.

Worth Magazine names PepsiCo to "Most Generous Companies" list.

Tropicana Pure Premium tops previous success records according to latest annual retail market survey by AC Nielsen. It is one of top 10 fastest growing brands. Pure Premium also becomes the number one grocery fruit juice brand in the United Kingdom.

2000 Pepsi-Cola Co. launches new beverage line, FruitWorks five flavor line of fruit drinks.

Pepsi-Cola North America announces signing of five-year, exclusive agreement with Kinko's, placing Pepsi-Cola 20 oz. full service vending machines in all Kinko's 1000 plus retail locations.

PepsiCo, Inc. announces election of two new members to its Board of Directors: Cynthia M. Trudell, chairman and president of the Saturn Corporation, subsidiary of General Motors, and Solomon D. Trujillo, chairman, president and chief executive officer of US West, Inc.

Brand Mountain Dew commercial showing young bicycle rider outracing a cheetah and wrestling it to the ground among most popular ads aired during the Super Bowl.

Tropicana Products, Inc. announces PepsiAmericas will distribute Tropicana single-serve juices and juice drinks throughout Puerto Rico including complete line of Season's Best 16 oz. and Tropicana Twister 20 oz. PET.

SUBWAY« Restaurants and Pepsi-Cola Canada Ltd. renew agreement making Pepsi-Cola the sole approved beverage supplier to Subway's 1351 Canadian outlets through 2007.

Frito-Lay Scores In Super Bowl XXXIII With Two New Television Commercials; Rookie Cracker Jack Kicks Off First Ever Super Bowl Commercial; New Smokey Red Barbecue Doritos Drafts MVP Ali Landry For A Second Super Bowl Spot

Tropicana's Pure Premium Multivitamin juice voted "Best Product of the Year " in the Total Soft Drink and Juice category in France.

Pepsi-Cola and Faith Hill, Sammy Sosa and Ken Griffey Jr. - three of the hottest names in entertainment have signed new deals to endorse Pepsi-Cola products. Pepsi donates $100,000 to Sousa's Charitable foundation

Tropicana to be preferred vendor for single serve juices and juice beverages for Sodexo Marriott Services. The company services schools, colleges, offices, buildings and health care and retirement facilities with annual sales of $4.5 billion.

Hallie Eisenberg, star of Pepsi commercials, receives Young Artist Special Achievement Award.

Pepsi commercial featuring KISS debuts on Academy Awards program.

Pepsi-Cola revives its "Pepsi Challenge" advertising campaign. Challenge includes Pepsi One and Diet Coke as well as regular cola.

Pepsi-Cola teams up with Yahoo Inc., the biggest web navigation company, in a multimedia marketing campaign aimed at teens and young adults. Yahoo's logo will be on 1.5 billion bottles of Pepsi soft drinks as well as in television and radio spots and in-store displays in convenience stores. Consumers can collect points that can be redeemed on Yahoo sites for merchandise.

Lipton's Iced Tea and Lipton Brisk sign three-year deal to become "Official Iced Tea of the PGA Tour."

Pepsi signs multi-year agreement with Bally Total Fitness.

Pepsi announces retail program designed to assist music education programs in schools (K-12) across the nation,. Called "Share the Joy with Music" the program enables schools to purchase Pepsi products, collect "Pepsi Notes" and redeem them for musical instruments.

Mountain Dew debuts new Spanish language commercial, "Arcade."

Busta Rhymes Hip hop artist, does two new Mountain Dew commercials.

Tropicana named Wal-Mart Supplier of the Year.

Pepsi is soft drink for Chicago Bulls, Chicago Blackhawks and Chicago White Sox.

Lipton's Iced Tea and Lipton Brisk are "Official Iced Tea of PGA Tour."

Pepsi is official soft drink of Comerica Park, new home of Baseball's Detroit Tigers.

Pepsi signs multi year agreement with YWCA. The agreement features opportunities for Pepsi and the YWCA to work together on local volunteer programs, retail promotions and special events.

Tropicana launches Pure Premium in 200 key grocery stores in Hong Kong.

Tropicana announces extended contract with Wyndham Hotels and Resorts and Whataburger.

Pepsi partners with HyVee, Sears Roebuck & Co. and Midwest Living Magazine for a "Dream Kitchen" sweepstakes.

PepsiCo wins soft-drink contracts for the Cincinnati Reds, Milwaukee Brewers and Detroit Tigers baseball clubs.

Frito-Lay Stax, stackable potato snacks sold in canisters instead of bags are being test marketed in Cedar Rapids, IA.

Tropicana, in a joint venture with Galaxy Foods Co., will introduce an icy smoothie soy milk-and-fruit drink, made with juice, fruit puree along with soymilk and soy protein.

Pepsi and Warner Music introduce "Choose Your Music" promotion.

PepsiCo, Inc. renewed agreement to sell Pepsi-Cola, Mountain Dew and other Pepsi beverages at Tricon Global Restaurants Inc.'s US locations for 12 years.

Lipton's Iced Tea introduces a new bottle and new advertising campaign.

Pepsi launches a national ad campaign Aquafina brand bottled water, the best-selling brand of bottled water in US retail channels.

Pepsi donates $100,000 to Michael J. Fox Foundation for Parkinson's Research as a tribute to one of the most beloved actors of all time. The Award Winning Diet Pepsi commercial "Apartment 10-G" featuring Fox is re-aired on television show "Spin City" finale.

JWT Debuts Lipton Brisk spot on "Jailhouse Rock" theme with a host of jailed rockers.

Pepsi-Cola reintroduces the Pepsi Challenge after 17 years.

The PepsiCo Foundation has endowed a $200,000 fellowship fund at Harvard in the name of the late Pepsi-Cola executive Naylor Fitzhugh. This will enable students from Howard University and other historically black colleges to attend Harvard Business School. Also $50,000 will be contributed to help endow a professorship in Dr. Fitzhugh's honor.

Corporate Angel Network (CAN) presents PepsiCo with an award for reaching 100 flights flying cancer patients to treatment centers.

OSHA confers star rating on Tropicana Bradenton plant.

FORTUNE magazine names PepsiCo one of America's "50 Best Companies for Minorities."

PepsiCo presents Leadership gift of $500,000 to Urban League Breakthrough! Campaign.

Tropicana Tropical Fruit blends debut in Canada

PepsiStuff.com, a web site for merchandise, discounts and digital music files from biggest names in movies, music, video games, apparel and sports is launched in joint promotion with Yahoo.

Pepsi's Mug Root Beer and Orange Slice will be key sponsors for 2nd Annual read-in for Golden Books Family Entertainment (GBFE), leading children's publisher in North America.

Aquafina to have cold bottle vendors in all Kmart locations (2100+ stores) and racks for single-serve in all pharmacy and sporting goods departments

Pepsi recognized as Asian Superbrand (class, quality and dependability) by Reader's Digest Asia.

Global Finance magazine names PepsiCo to its list of The World's Best Global Companies.

Pepsi teams up with Yahoo! in a Spanish back-to-school contest called "Tu Sabor, Tu Futuro" ("Your Taste, Your Future"). Nationwide contest offers opportunities to win $10,000 college scholarships.

Minority MBA magazine names PepsiCo one of "Ten Top Companies for Minority MBAs".

PepsiCo Chairman and CEO Roger Enrico announces intent to transition from CEO before end of 2001 and retire as Chairman before end of 2002. He also announces that the PepsiCo Board of Directors intends to elect Steve Reinemund to those offices as he vacates them.

Dawn Hudson, senior vice-president, strategy and marketing for Pepsi-Cola North America, ranked among 50 most powerful people in marketing by Ad Age.

Pepsi-Cola officially launches "Sierra Mist" the new, caffeine-free, lemon/lime soda.

Frito-Lay's manufacturing site in Visalia, CA received a top honor from Occupational Safety and Health Administration (OSHA). It's the sixth Frito-Lay site to get the VPP (Voluntary Protection Program) Star status.

FORTUNE magazine names Indra Nooyi, PepsiCo Inc.'s CFO as one of "The 50 Most Powerful Women in Business."

The North American Coffee Partnership launched Caramel-flavored bottled Frappuccino Coffee Drink - the sixth flavor addition to its popular line of ready-to-drink coffee.

PepsiCo, Inc. reaches agreement to acquire a majority stake in South Beach Beverage Company, whose highly innovative SoBe brand has made it one of industry's most successful companies.

Pepsi-Cola Co.'s program to assist music education in schools, called "Share the Joy with Music," is in stores nationwide.

Katie Lacey, director, sports marketing for PCNA is winner in SPORTSBUSINESS Journal "Forty Under 40" Award recipient.

Supermodel Esther Canadas' kiss is featured in new commercial for Sierra Mist, Pepsi-Cola Company's new caffeine free, lemon/lime soda with a fresher lemon/lime taste.

PepsiCo announces $4 billion share repurchase program.

PepsiCo, Inc. and The Quaker Oats Company reached an agreement for PepsiCo to acquire Quaker.

PepsiCo, Inc. rescinds share repurchase program.

Drew Carey teams up with Frito-Lay and the National Football League to offer fans free Super Bowl tickets for life! The promotion kicks off New Year's Eve and runs through CBS broadcast of Super Bowl XXXV January 28th.

Sex in the City's Kim Cattrall in new Pepsi ONE ad.

2001 PepsiCo completes the acquisition of a majority stake in South Beach Beverage Co.

PepsiCo announces a new joint venture will be formed in Egypt combining the salty snack operations of Chipsy, the current market leader, and Tasty Foods, which is owned by PepsiCo.

PepsiCo launches Diversity@work, http://www.pepsico.com/diversity web site

PepsiCo has completed negotiations to acquire Tasali Snack Foods, the leader of the Saudi Arabian salty snack market. Pending government approval, Tasali will be combined with Saudi Snack Foods, a PepsiCo joint venture.

PepsiCo Products

PepsiCo has hundreds of brands. These are some of the best known.

Quaker Brands

Gatorade thirst quencher Gatorade Frost Gatorade Fierce Gatorade energy bar Propel fitness water Quaker Oats Quaker instant oatmeal Cap'n Crunch cereal Life cereal Quaker Toasted Oatmeal cereal Quaker 100% Natural cereal Quaker Toasted Oatmeal Squares cereal Quisp cereal King Vitaman cereal Quaker Bagged cereals Quaker Ohs! Cereal Mother's cereal Quaker rice cakes Quaker Crispy Mini's rice snacks Quaker Chewy granola bars Quaker Fruit & Oatmeal bars Rice-A-Roni Pasta Roni Near East couscous/pilafs Aunt Jemima mixes & syrups Quaker grits

Outside the U.S.

FrescAvena beverage powder Toddy chocolate powder ToddYnho chocolate drink Coqueiro canned fish Sugar Puffs cereal Harvest Crunch cereal Cruesli cereal Quaker Oatso Simple hot cereal Scott's Porage Oats Quaker Snack-a-Jacks rice cakes Quaker Dipps granola bars

Frito-Lay Brands

Lay's potato chips Baked Lay's potato crisps Ruffles potato chips Baked Ruffles potato chips Doritos tortilla chips 3D's snacks Tostitos tortilla chips Baked Tostitos tortilla chips Santitas tortilla chips Fritos corn chips Cheetos cheese flavored snacks Rold Gold pretzels Funyons onion flavored rings Sun Chips multigrain snacks Cracker Jack candy coated popcorn Chester's popcorn Grandma's cookies Munchos potato crisps Smartfood popcorn Baken-ets fried pork skins Oberto meat snacks Frito-Lay dips & salsa

Outside the U.S.

Bocabits wheat snacks Crujitos corn snacks Fandangos corn snacks Hamkas snacks Niknaks cheese sticks Quavers potato snacks Sabritas potato chips Twisties cheese snacks Walkers potato crisps Jack's snacks Simba snacks

Pepsi-Cola Brands

Pepsi-Cola Diet Pepsi Pepsi ONE Wild Cherry Pepsi Mountain Dew Mountain Dew Code Red Slice Mug Sierra Mist FruitWorks Lipton Brisk (Partnership) Lipton's Iced Tea (Partnership) Aquafina Frappuccino (Partnership) SoBe

Outside the U.S.

Mirinda 7UP Pepsi Max

Tropicana Brands

Tropicana Pure Premium Tropicana Season's Best Tropicana Twister Dole (Under license) Tropicana Pure Tropics

Outside the U.S.

Loˇza Copella Frui'Vita Tropicana 100

The company history was obtained from the PepsiCo website.

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