Beautifully engraved certificate from the Yellow Taxicab Company of Baltimore City
in 1915. This historic document was printed by the Security Banknote Company and has an
ornate border around it with a vignette of the state shield with two colonial men standing on the shore with a ship behind them. This item is hand signed by the Company's President and Treasurer and is
over 93 years old.
The Yellow Cab Co. (of Chicago) was founded by John Hertz in December 1, 1915. The related Yellow Cab and Yellow Truck and Coach Manufacturing Company acquired Walter L Jacobs car rental business. The Yellow Truck Company and rental car business was sold to General Motors in 1926.
None of these fully suited the taxicab industry, so on December 31, 1914 the first Yellow Cab Manufacturing Company Cab was designed, and the Model J was released in August 1915.
Hertz ran the taxicab company until 1929, when he left to found another rental car company, Hertz Rent-a-Car, which still uses a yellow logo as well.
The taxicab company was purchased in 1929 by Morris Markin, who had established Checker Cab Manufacturing Company, with the Checker Taxi, a driver's cooperative.
The company was sold again in 1996.
According to Yellow Cab Co. tradition, the color (and name) yellow was selected by John Hertz as the result of a survey by the University of Chicago which indicated it was the easiest color to spot. While John Hertz may well have consulted with the University of Chicago on a desireable color, there were yellow taxicabs already in major American cities before l915. Bristol Engineering, a subsidiary of New Departure Manufacturing Co. , produced its' first yellow cabs in l908.
It's very likely that when John Hertz bought and borrowed cars for his fledgling business, older yellow cabs from the Chicago area were among his aquisitions. The popular story goes that the wife of the President of New Departure, Nettie Rockwell particularly liked the color yellow and it therefore became the color of the new Rockwell taxicabs.
The Yellow Cab Group in Australia was founded in 1924. The Australian color scheme for Yellow Cab is more "orange" than "yellow".
Yellow Cab of Edmonton, Alberta was purchased and given the Yellow name in 1945
White Line, Inc., founded in Tulsa, Oklahoma in 1905 using horse-drawn carriages now operates Yellow Cab service in that city.
The Yellow Cab Company of Baltimore, Maryland was founded in 1909
Yellow Cab of Chicago, Illinois was founded by John Hertz in 1915, and claims to be the "oldest and largest" cab management and services provider in the US (see Baltimore above)
Yellow Checker Cab of Peoria, IL was founded in 1922 and is the largest taxi fleet in downstate Illinois.
Yellow Cab of Chico, California
Yellow Cab and Transit Co. in Oklahoma City, Oklahoma was founded in 1924. It ultimately became the Yellow Roadway, a major US truck operator.
Yellow Cab of San Diego, California has been in continuous operation since the 1920s.
The Yellow Cab Cooperative of San Francisco, California was founded on November 8, 1977, succeeding a failed private company
Peter Pan Bus Lines was founded as Yellow Cab Air Line in Springfield,
Massachusetts, which was purchased by Peter Carmen Picknelly in 1933.
Louisville Transportation Company of Louisville, Kentucky operates as Yellow Cab as well as Checker Cab and Cardinal Cab
Yellow Cab of Louisville has been in continuous operation since 1893, when it was founded as Louisville Carriage Company
United Transportation of Lexington, Kentucky operates as Yellow Cab as well as additional brand. United is owned by Louisville Transportation Company
Yellow Cab of Virginia, Charlottesville Owned by Jay Graves established in 1933 by Jay Graves Sr.
Yellow Cab Of Buffalo, New York Part Of Liberty Cab
Yellow Cab of Memphis, Tennessee and its "sister companies" Checker Cab and Premier Transportation
History from Wikipedia and OldCompanyResearch.com (old stock certificate research service).