Beautifully engraved RARE specimen certificate from the Grafonola Shops Incorporated. This historic document was printed by the John A. Lowell Banknote Company and has an ornate border around it with the company's name on top center.
The following is from the
THE MUSIC TRADE REVIEW SEPTEMBER 25, 1920
GRAFONOLA SHOPS, INC., IN NEWARK
Prominent Retailers of Columbia Line Lease
Four-Story Building at 869 Broad Street, With
John C. Button as General Manager
An important announcement was made this
week to the effect that the Grafonola Shops,
Inc., of Boston, Mass., had leased the entire
four story and basement building located at
869 Broad street, Newark, N. J., for a term of
years. This company will open a branch store
in Newark which will be a direct branch of
Widener's Columbia shop, located at 411 Fifth
avenue, New York. The transaction represents
a sub-lease from the Oppenheim-Collins Co., a
prominent merchandising" institution, which is
located directly south df'the leased "premise's.
The new store Will" concentrate' its activities
on Columbia Grafonolas arid records, operating
a store similar to the other eleven stores in
this fast growing chain. J. G. Widener, president of the Grafonola Shops, Inc., and one of
the best known members of the retail talking
machine trade in the country, who personally
conducted the negotiations incidental to the
closing of the lease, is enthusiastic regarding
the splendid location of his Newark branch and
the unlimited possibilities for developing Columbia business in Newark territory.
John C. Button, for many years associated
with the Columbia Graphophone Co., and well
known in retail talking machine circles, has been
appointed manager of this new Columbia establishment, and under his capable direction an
efficient sales organization is being developed.
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